APA Dictionary of Psychology

audience

Updated on 04/19/2018

a body of onlookers that observes some performance, event, or activity. Unlike street crowds or mobs, audiences are usually restrained and conventional in manner; individuals usually join them deliberately and withdraw when the observed performance or activity is completed. Audiences are, in some cases, widely scattered, as in the audience for a television broadcast.
the people reached by a communication, particularly when selected as the target of a persuasive message.

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