in behavioral studies, a formula in the form of a power function (
y =
axb ) that describes the choice between two alternatives in terms of the ratio (
y) of rates of occurrence of (or time spent in) each alternative and the ratio (
x) of the rates of reinforcement of the two alternatives. The exponent (
b) of the function indexes sensitivity to reinforcement rates, and the coefficient (
a) indexes inherent bias for one of the alternatives. When both
a and
b are equal to 1.0, the formula makes the same prediction as the
matching law.