APA Dictionary of Psychology

media richness

Updated on 04/19/2018
the relative intensity and complexity of a communication channel. Face-to-face communication is a good example of a rich medium, as it involves a complex interaction of verbal and nonverbal cues; by contrast, communication exclusively via written messages is a lean medium. [proposed in 1984 by U.S. organizational and management theorists Richard L. Daft and Robert H. Lengel]
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