APA Dictionary of Psychology

an implicit attitude measure designed to eliminate the potential influence of extrapersonal associations on responses. In this procedure, the relatively normative category labels of pleasant and unpleasant are typically replaced with the more personalized category labels of I like and I don’t like, and no feedback is given regarding classification errors. It is a variation of the Implicit Association Test. [developed by U.S. psychologists Michael A. Olson and Russell H. Fazio (1952–  )]